Category Archives: Design and Business

The world is drowning in plastic: what should product designers do?

June 20th, 2018

It’s no hidden fact that the world is littered in plastic. From New York’s Wall Street to the slums of New Delhi, beaches and oceans, where ever you look it seems there is unwanted plastic waste. In January of 2018 I headed to Bali for a surf trip. Every day around the resorts if you […]

The Place of Prototyping for Designers

November 16th, 2016

What is the Place of Prototyping for Designers? To answer this we need to first understand what prototyping is and why we use it. So in this article we will cover the following 3 points: What is prototyping, why do we use prototyping, and where does prototyping fit into our design process? Firstly, What is prototyping? In essence […]

Should All Patents Be Equal?

October 8th, 2016

We are working with a client on a rather nifty product that is soon to be ready for the first mass production order. The product relies on a rather clever mechanical system which is currently going through the patent process to gain protection in their various chosen markets. We have come up against some interesting […]

5 simple tips to help communicate your design ideas effectively

October 30th, 2014

Within a product design context, communication of product ideas and concepts to others within a team or between a consultant and client is absolutely necessary. When done well an idea can flourish by achieving buy in from others almost immediately because you have a common understanding. You have enabled a team to visualise the goals […]